Sunday 19 June 2011

Let's go viral

100,000 Britons have shut down their Facebook accounts in May alone. To be honest, this isn't as monumental a denial of modern social media as you might at first think: many of those questioned have merely upgraded to the newly popular Twitter due to fears about their privacy.

Whilst I don't intend to start tweeting my way through life, I can sympathise with the growing apathy towards Facebook. A recent study suggested that those who use Facebook, on average, have a better social life offline than those who didn't. What complete piffle. One can only assume this study was funded by a certain Mr Zuckerburg, or some such similar. Having so much information about people you've met only a few times or haven't seen for years on end can certainly make you feel that you know every intimate detail of their life -- but do you really? Fine, you can read that they 'went on a bender last night and, like, totally passed out in some random estate lol' or that they've started a new job or whatever it might be. But have you really an inkling about their well-being, their plans, their character? No, but, nevertheless, the illusion remains.

Even with those close to you, it's easy to stop making the effort. A quick message or, nowadays, even a quick click of that 'like' button can make you feel like you made contact. But no initialism or emoticon can really convey the tone, the facial expression, the gestures to which humans are so disposed and which we need in order to make ourselves fully understood. Moreover, Facebook, with its bursts of news, can have actively damaging effects on friendships, from reading a comment clearly not meant for your prying eyes or viewing a party invitation sent to all of your friends but not to you, either by design or out of neglect.

It's no wonder that people reach a level of saturation and wish to return to simple methods of communication which, let's face it, can be confusing enough at the best of the times, without adding the golden haze of viral networking to the whole affair.


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